RDIAS Industry Interface Office (RIIO) will organize an Industry Masterclass on Sales and Channel Management for BBA Semester IV students (Marketing Specialization) on 11th February 2026, from 10:00 AM to 11:30 AM at B-001, B Block, RDIAS. The session will focus on functions of channel intermediaries, highlighting their role in effective sales and distribution networks. The masterclass will be conducted by Dr. Mayank Chhatwal, Executive Director, Indian Loyalty Association